LIPA PULP: A Refreshing Twist on Carbonated Beverages

Designing a Sleeve Label that Enhances the Feel of Nature and Instant Refreshment

The inspiration for the design of Lipa Pulp came from a pattern of decorative lines and shapes, meticulously drawn by Damirdesign & Co. The goal was to create a design that would boost the feeling of nature and enhance the refreshing experience. By altering the colors, three different tastes, flavors, and moods were created - orange, pink grapefruit, and lemon. The typography of the label features straight lines with a slightly calligraphic and organic look. The addition of a black ribbon further enhances the premium feel of this carbonated beverage.

What sets Lipa Pulp apart from other carbonated beverages is its unique sleeve label design. The label application technique enhances the organic shapes and creates a splash of freshness. The use of glass packaging material further enhances the feel of nature and freshness, making Lipa Pulp a premium product in the market.

The design of Lipa Pulp interacts with consumers through its bright-colored sleeve label. The label features large portions of see-through space, allowing the beverage liquid to be seen along with pieces of natural fruit pulp moving through the bottle. This visual interaction creates a sense of excitement and anticipation for the refreshing experience that awaits.

The design project for Lipa Pulp started in December 2015 in Bihac, Bosnia and Herzegovina, and was completed in February 2016. Throughout the project, the design team conducted extensive research to ensure that Lipa Pulp stood out from the competition while still aligning with similar products in the market. Numerous sketches of decorative lines were made to achieve the feel of moving pulp and an exotic look. Product mock-ups were created and tested in various environments, including cafe bars, lounge bars, and bar refrigerators, to ensure the best possible connection with consumers.

Despite creative and technical challenges, Damirdesign & Co. successfully persuaded the client to embrace a brave and non-mainstream label design for Lipa Pulp. The team also overcame printing issues, finding a print company that could accurately calculate the design shrinking in the bottle neck area.

Lipa Pulp's design, with its vibrant-colored sleeve label and handmade illustrations of fruit and organic lines, truly captures the essence of freshness and nature. This innovative design has been recognized with the prestigious Bronze A' Packaging Design Award in 2017. The award acknowledges Lipa Pulp as an outstanding and creatively ingenious design that incorporates best practices in art, science, design, and technology. It contributes to quality of life improvements, making the world a better place.

Experience the refreshing twist of Lipa Pulp and indulge in the vibrant flavors and natural fruit pulp that await within the bottle. Let the design transport you to a world of nature and instant refreshment.